Campaign: XFINITY's "Rivalry"
Role: Concept development / Copywriter
Look, it’s okay that Argentina hasn’t won the World Cup in 30 years. It’s fine. It’s whatever. I’m in a good place now so we don’t need to talk about that. But we can talk about the 2014 World Cup and how XFINTY’s “Rivalry” campaign not only made trash talking acceptable, it made it shareable. While the TV commercial kicked off the conversation, social media was where we ignited fans' passion. What these memes lack in cats and babies, they make up in soccer fanatic banter. Shared in real-time across platforms, partner networks and celebrity influencers, this content helped fans express themselves even during the games that left them speechless.