Campaign: JCPenney Día de los Muertos

Role: Concept Development / Producer / Stylist / Copywriter

I never claimed to be stylish but for JCPenney's Day of the Dead video, I put on different hats and floral headpieces to help concept, style, and produce a truly spirited and colorful campaign. Ready for a scary story? With one day to concept, one day to shoot and a barely six-digit budget to help we needed to keep the cultural significance of the holiday, create engaging content and feature store products. 

How do we celebrate the Day of the Dead? With a lot of spirit and style! Bring your traditions to life and get dolled up like a Catrina.