Role: Crafted tailored responses on set and provided Kate with creative direction
5 year old me was super excited about hanging out with Kate del Castillo. I watched her telenovelas growing up and was ready to catch up a la "Where are they now?: The cast from Muchachitas". Now-old me was tasked with directing Kate on the first bilingual #SignMyTweet campaign. With a team assigned to finding the tweets and another on printing and production, I worked with Kate to develop tailored content around the best Tweets.